Your House is Unique, Shouldn’t Your Marketing Be?

Nest's New Real Estate Signs

Stay tuned for more on the next generation of marketing real estate in Central Virginia.

Update 23 March 2009: NBC 29 picked up on our new signs

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Posted in Charlottesville
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8 Comments

8 Responses to “Your House is Unique, Shouldn’t Your Marketing Be?”

  • Chris

    Written on

    Wow – those are awesome! Nice work on the signs – possibly the coolest I’ve ever seen.

  • Kevin Kirkpatrick

    Written on

    That is a great looking custom sign marketing system. I will definitely look into the ability to begin offering our customers the ability to purchase such a sign setup.

  • Robert

    Written on

    Very sharp design. Finally, an informative listing sign…with style. Nice work!

  • Jim Duncan

    Written on

    Thanks for the kind words everybody. These are still the 1.0 design – stay tuned for new versions!

  • Gary Ashton

    Written on

    I think the new signs are definately the step forward everyone else should be thinking about making. I used a custom sign like this to sell a lake home that had a great lake view but couldn’t be seen from the street.

    Good luck. I think things will go well 🙂

    Great site too. Very clean and easy to navigate.

    Gary 🙂

  • Mike Cannuscio

    Written on

    I just read about your Inman award. Congratulations. I was curious so I started to read your blog. I love the signage. Interesting idea. The inclusion of the pictures and price are great. I am an owner/broker up in Marblehead, MA. I may try it up here. Nice job.

  • Brad Chandler

    Written on

    If you provide all of the information on the sign why would the buyer call you? Isn’t it difficult and costly to redo sign riders when the sales price changes?

    • Jonathan Kauffmann

      Written on

      Brad-

      Thanks for the post. We provide the information because our allegiance is to the seller and we want to help them sell their home. Because of that, we want to give potential buyers as much information as possible. It’s really no different than providing brochures with the pictures and price. Plus, the information is all over the internet – we’re just making it easier to get.

      There are a definitely bit more logistics with creating the signs and re-doing riders if the price changes. But, in our opinion, it’s well worth the extra effort.

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