If you know us at Nest Realty, you know we’re always looking for a better way to serve our customers and clients. We’re big into empowering our clients. We spend a lot of time with real estate data. We try new home listing techniques. And we embrace the power of the web. (Just to name a few…)
Since launching our web site in January of 2009, we’ve gone through a couple of iterations and improvements…nothing too dramatic…just small to medium-sized updates to freshen our look and enhance the user experience.
So, based on feedback and a desire to freshen things up a bit, we’re embarking on a month-long journey to improve our web presence. As of today, we’ve launched Nest 3.0, which, in actuality, is just a small change. Nest 3.1 is a much bigger change – expect that in the next month or so.
So, what’s Nest 3.0? The need for it is founded on our fortunate growth and expansion over the last 10 months in Hampton Roads and the New River Valley. With web searchers coming to our site not just from Charlottesville and Central Virginia, but from other points in the state of Virginia, we needed a way to jump quickly to the right ‘city’ to start searching for homes and learning about Nest. So, we created a new – yet simple – landing page where you can easily select your desired market and jump to the right location.
We’ve taken a slightly different approach than most real estate companies, though. Whereas we are taught (via conferences and web design gurus) to load up home page ‘links‘ and ‘keywords‘ to enhance our search engine optimization, we’ve gone the opposite route. We’ve kept it clean, simple, and free of clutter.
Just like we are aiming to be be ‘not just another real estate company’, we don’t want just another real estate web site.
Stay tuned in a few more weeks for our next update (Nest 3.1). This will include more content, an updated look to our Charlottesville pages, and a full site for the New River Valley.
Think we’re done there? No way. We’ll have some more surprises coming in late September and early October.
As always, we appreciate your continued feedback and suggestions with everything that we do – please keep the ideas flowing!